Torchys 

Rebrand + Collateral

Spring 2025

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Deliverables

Brand – Brand Identity, Brand Guide

Professional Documents – Letterhead, Envelope, Business Card

Collateral – Merchandise, Packaging, Print + Digital Campaign, Environmental 

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Programs

Adobe Photoshop, Illustrator, InDesign, Lightroom, Fresco​

Brief

Select and conduct research for the chosen client. Address the brand’s market positioning to create a strong and well thought out rebrand, accompanied by new professional documents, print, and digital collateral.

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Concept

Torchys Tacos is a fast-casual Tex-Mex restaurant with a commitment to inspiring originality. Torchys offers a rotating menu of eccentric flavors inspired by the culture of ‘Keeping Austin Weird’. This rebrand focuses on the quirky nature and history of Torchys, while referencing the light religious motifs, edgy attitude, and the core mission of having “Damn Good” tacos.